Who Is Richard Cooper?
Entrepreneur. Private equity investor. Best-selling author. The man who built the room — and the standard the men in it are held to.
You rise to the level of the room you're in.
No fluff. No fairy tales. Just what works.
Richard Cooper is an entrepreneur, private equity investor, content creator, best-selling author, speaker, and high-performance coach. Best known for his YouTube channel Entrepreneurs in Cars, his content has earned roughly a billion views by helping men unplug from the lies they've been sold about money, relationships, and self-worth.
He is the author of The Unplugged Alpha — the No.1 best-selling, no-BS guide to winning with women and life — and the founder of the global brotherhood that became The 1%. The Forum is where that community comes together in person — the room he always wanted to be in, now built for the men who refuse average.
A track record, not a highlight reel.
Long before the YouTube views, Richard built and ran the real thing. The advice he gives men is earned — built, scaled, and stress-tested in business.
Required reading.
Two no-BS books that became the foundation for the standard the Forum is built on.
No fluff. No excuses.
Sovereignty
Own your time, your money, and your decisions. Build a life no one can pull the rug out from under.
Frame & Standards
Hold the line on who you let in and what you accept — in business, relationships, and the mirror.
The Long Game
Health, wealth, and brotherhood compounded over decades — not hacks that fade by Monday.
Respected by men who've done it.
“I have tremendous respect for Rich Cooper. He has the courage to speak his truths. We're on the same team.”
“My life is much better since discovering him. Now I refer my closest friends — and their sons.”
“Richard is very intelligent. Pragmatic. Able to see the big picture. No BS.”
Spend three days in his room.
100 seats. Vetted men. The standard, in person.