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The Host

Who Is Richard Cooper?

Entrepreneur. Private equity investor. Best-selling author. The man who built the room — and the standard the men in it are held to.

Richard Cooper — founder and host of The 1% Forum

“

You rise to the level of the room you're in.

Richard Cooper

No fluff. No fairy tales. Just what works.

Richard Cooper is an entrepreneur, private equity investor, content creator, best-selling author, speaker, and high-performance coach. Best known for his YouTube channel Entrepreneurs in Cars, his content has earned roughly a billion views by helping men unplug from the lies they've been sold about money, relationships, and self-worth.

He is the author of The Unplugged Alpha — the No.1 best-selling, no-BS guide to winning with women and life — and the founder of the global brotherhood that became The 1%. The Forum is where that community comes together in person: the room he always wanted to be in, now built for the men who refuse average.

Get In The Room Join the Community

EntrepreneurInvestorAuthorSpeakerCoachCar Guy

1B+Video views

$250M+Debt eliminated

#1Best-selling book

100Seats at the Forum

Before the brand

A track record, not a highlight reel.

Long before the YouTube views, Richard built and ran the real thing. The advice he gives men is earned — built, scaled, and stress-tested in business, not borrowed from a podcast.

2003–2019

Founder & CEO, Total Debt Freedom

Built Canada's most successful private debt-relief company, eliminating well over a quarter-billion dollars in unsecured debt for everyday Canadians.

3× Award

PROFIT Magazine — Hypergrowth

Recognized three times for hypergrowth, plus a WorldBlu award for world-class company culture that attracted and kept the best people.

Nominee

Ernst & Young Entrepreneur of the Year

Nominated for one of the most respected honors in business — while studying greatness first-hand at Zappos, Aston Martin, and beyond.

Today

Investor & High Net Worth Coach

Thousands of one-on-one sessions with high-net-worth men and women worldwide — consistently rated five stars. A company of one, by design.

Richard Cooper commanding the room at The 1% Forum

The books

Required reading.

Two no-BS books that became the foundation for the standard the Forum is built on.

The Unplugged Alpha

The No.1 best-selling, no-bullsh*t guide to winning with women & life — now in its second edition.

★★★★★4.5· 2,400+ ratings · #1 best-seller

View on Amazon

The Top Shelf Man

How the top 1% of men build wealth, live on their own terms, and keep high-value women.

★★★★★4.4· The Unplugged Alpha · Vol. 2

View on Amazon

Beyond the brand

The standard isn't a stage. It's how he lives.

What he stands for

No fluff. No excuses.

Sovereignty

Own your time, your money, and your decisions. Build a life no one can pull the rug out from under.

Frame & Standards

Hold the line on who you let in and what you accept — in business, relationships, and the mirror.

The Long Game

Health, wealth, and brotherhood compounded over decades — not hacks that fade by Monday.

What others say

Respected by men who've done it.

“

I have tremendous respect for Rich Cooper. He has the courage to speak his truths on many subjects. We're on the same team.

RKRobert KiyosakiAuthor, Rich Dad Poor Dad

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My life is much better since discovering him. Now I refer my closest friends — and their sons — because I know it'll benefit them.

GGGeorge GammonInvestor & Educator

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Richard is very intelligent. Pragmatic. Able to see the big picture. No BS. If you do the work, you will level up.

JNJonathan C. NobleEsquire

Dallas · Feb 26–28, 2027

Spend three days in his room.

100 seats. Vetted men. The standard, in person.

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Founding rate$3,200